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WestJet debuts super new Toronto Blue Jays ad campaign

CALGARY, March 29, 2018 /CNW/ - With the first pitch of the Toronto Blue Jays Honda Opening Day, WestJet today debuted a new round of television ads featuring pitcher, Aaron Sanchez, television play-by-play announcer for the Toronto Blue Jays, Buck Martinez and Marci, WestJet super fan. For a glimpse of what a super fan is, please visit the WestJet blog.

WestJet today debuted a new round of television ads featuring pitcher, Aaron Sanchez, television play-by-play announcer for the Toronto Blue Jays, Buck Martinez and Marci, WestJet super fan. (CNW Group/WESTJET, an Alberta Partnership)

Created by WestJet and their creative content agency, studio m, the six ads feature Sanchez at a WestJet/Blue Jays press conference where Martinez is attempting to ask the Toronto Blue Jays pitcher questions about the upcoming season and partnership with WestJet. Good news for Sanchez, super fan Marci is there to give the inside pitch on WestJet dollars, non-stop destinations and Plus fare benefits. Watch the ad series here.

"The Toronto Blue Jays have created super fans across Canada," said Richard Bartrem, WestJet Vice-President, Marketing Communications. "And WestJet is no stranger to them as well. Putting it all together through Marci's enthusiasm in our ad series made sense to help drive awareness of key WestJet products during a favourite Canadian pastime – cheering on the Jays. We are proud to once again work with Aaron Sanchez and introduce Canadians to WestJet super fan, Marci."

The ads launch on March 29 and will be broadcast on Sportsnet during Toronto Blue Jays games throughout the baseball season. Fans looking for more content along with the game schedule and corresponding WestJet flight schedule can also check out the WestJet Blue Jays hub.

WestJet has been the airline partner of the Toronto Blue Jays since 2012 and is proud to announce that WestJet Vacations is now the official vacation travel partner of the club.  WestJet continues to work with the Blue Jays to enhance the guest experience for fans of Canada's only major league baseball team and will once again be treating Blue Jays fans to amazing experiences in the WestJet Flight Deck at Rogers Centre.

About WestJet
WestJet is proud to be named Best Airline in Canada and one of the best Low Cost Airlines in North America, based on authentic reviews from the travelling public on Trip Advisor, the world's largest travel site. We are one of very few airlines globally that does not commercially overbook. Together with our regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships. WestJet Vacations offers affordable, flexible vacations to more than 60 destinations and the choice of more than 800 hotels, resorts, condos and villas.  Members of the WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Members use WestJet dollars towards the purchase of flights and vacations packages to any WestJet destination with no blackout periods, and have access to Member Exclusive fares offering deals to WestJet destinations throughout our network and those of our partner airlines.

WestJet is publicly traded on the Toronto Stock Exchange (TSX) under the symbol WJA. For more information about everything WestJet, please visit westjet.com.  

Recent recognition includes:
2017/2016 Canada's Most Trusted Airline (Gustavson School of Business at the University of Victoria)
2017 Best Airline in Canada and Travellers' Choice Winner Mid-Sized and Low Cost Airlines – North America (TripAdvisor Travelers' Choice awards for Airlines)
2016 Canada's most reputable company for Corporate Social Responsibility (Reputation Institute)
2016/2015/2014/2013/2012 Ranked top three for Canadian Brands (Canadian Business Magazine)
2016/2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)

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WestJet today debuted a new round of television ads featuring pitcher, Aaron Sanchez, television play-by-play announcer for the Toronto Blue Jays, Buck Martinez and Marci, WestJet super fan. (CNW Group/WESTJET, an Alberta Partnership)

SOURCE WESTJET, an Alberta Partnership

For further information: Media contacts: To contact WestJet media relations, please email media@westjet.com


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